Tag Archives: content marketing

Crank It Up With Case Studies – The Best Content Marketing Strategy

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Case studies are one of the excellent methods, especially in business and marketing, where a scenario can be best explained with a similar situation in the past. The business environment is dynamic and there is a lot of inflow and outflow of information from different sources. Proper information is required to deal with different business problems and resolving them in the least possible timeframe.

The Case Study method in business helps to understand, interpret, analyze and resolve a present business situation more effectively with past experience to come up with a strategy for the future.

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The statistics are staggering, in the year 2014 – 15, Harvard Business School sold about 12 million case studies to around 4000 business schools worldwide. The report also stated that 19 of the top 25 business schools worldwide considers the case study method as one of their major teaching tools.

Case Studies bring out either a simple or complex situation for analysis and study. Case studies form the basic foundation for learning different business concepts and paradigms. Case study method is a way of active learning and it gradually helps the participants to build and channelize their thought process. Like educational institutions, business houses also use the case study method for training employees, gaining insight and incorporating the learnings into their business processes. Case studies can have a definite solution(s) or it leaves a point of discussion with varying views on it.

5 Unbeatable Benefits Of Case Studies In Content Marketing

1. Powerful Social Proof

Case studies give consumers the confidence to trust a product or service by providing relatable human evidence of its value.  Unlike a testimonial, a case study puts the value in action, taking users on a specific journey through the usage of a specific product or service. It’s word-of-mouth validation that marketers covet, and consumers rely on to make decisions.  A rich customer narrative, loaded with direct quotes and characterizing details, helps prospects relate to your product or service, and impresses them to imagine it benefiting their lives.

2. Reusable information

A case study provides prime material for multimedia, which expands its reach to a wider audience of visual and auditory learners, and boosts SEO across platforms. You can film a case study, add pictures or infographics to the written version, and publish a podcast of the script. Customer stories are invaluable pieces of marketing collateral; case studies let you maximize their potential.

3. Keywords for SEO

Case studies often necessitate keywords that help websites rank higher on Google, because at the core of any case study is a specific product or service a customer used to solve a problem.  Fresh content with keywords pertaining to your products or services often improves the website’s visibility on searches where those words are used.  The narrative structure of a case study makes it easy to incorporate keywords that boost Google rankings for specific searches.

4. Totally original content

You can only conjure up so many “How-To” blog posts before your imagination goes sour. Case studies cure content marketing creativity blues by spotlighting unique customer experiences.  With your customers in control of the narrative, no two case studies will ever be the same.  Your products or services are promoted in compelling, original stories unlike any piece of content created by your competitors.

5. Opportunities for customer advocacy

Destroy any apprehension you might have about approaching customers to share their experiences; case studies can be used as part of a mutually beneficial customer appreciation program that builds stronger business relationships (and potential brand advocates!) With this approach, you don’t ask for a favor from your customer- you offer a benefit.

Case Studies are like stories, but real ones with real problems and parameters. Sometimes, the solutions can be applied to new problems, but in most cases, case studies just provide an insight to the problem and urge the reader(s) for critical and analytical thinking and problem solving.

Case study is a rich repository of information, so it you have a business case of your own, share it, promote it, use it to train employees and leverage it as a business asset!

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Types Of Explainer Videos To Boost Your Start-Up

Ever felt you business needs a push? Do you feel that there is a lack of drive? To regain the momentum try the new buzz word for every business – Explainer Videos.

An explainer video helps to connect with the audience and get your concept across to them in a simple yet effective manner. A well directed explainer video might be the best thing to generate and retain an audience. There are many types of explainer videos and all of them suit every business depending on the message and context. Choosing the right kind for your business depends on the idea you are trying to express, the budget, the target audience and platform.

Experts believe that by 2018, 69% of customer internet traffic will be directed towards videos. That is millions of people around the world that you can connect with and create an identity for yourself. The use of explainer videos has tremendously increased in popularity over the past years due to their effectiveness in growing a business.

video Explainer videos have become a vital marketing tool and the trend is only growing. Some of the benefits would be a direct increase in conversion rates, simplistic explanation of your product, and boosting of the sales numbers. There are many types of explainer videos and each has the unique ability to make your business stand out. The important task is to choose the one that suits you best. The most commonly used types of Explainer videos are Live Action Videos, Animation Videos, Kinetic Typographic, Testimonials and Infographic Videos.

Live Action videos

Live Action videos are videos that use real people, requiring a crew, actors, editors and production process working with the storyboard. Technically these videos are extremely expensive; however, this can also be done on a small budget. It is useful when the company is interacting with its consumers to build trust, personal relationships or to convey a message as there are actual people in the message.

Animation videos

Animation videos vary dependent on the kind of animation in use. Some types are 2D Animation, 3D Animation, 2.5D Animation and Whiteboard Animation. They all use drawing and frames to bring to life a story. 3D animation is much more realistic and creates an instant attraction for the client. The only drawback of 3D animation is the cost of the video which is extremely high. The best solution is 2.5D animation which has characteristics of both 2D and 3D animation and is highly engaging with the audience.

Animated Screencast

Another animation widely used is Animated Screencast. It is a digital recording of a screen capture. This technique uses animated screencasts along with an audio narration. This is simple to create and cost effective for a start up. Most companies use this technique if they have a tutorial video.

Whiteboard Animation

Whiteboard Animation is one the most popular type of explainer video technique. This style consists of drawing sequential images and text on a whiteboard with a good voice over. It is a very good technique, if you have a concept or a process to be explained.

Stop-motion Technique

A very innovative technique used in explainer video is called stop-motion. This animation technique is done by photographing clay objects frame by frame and putting together to create an illusion of motion. The clay objects are moved incrementally between the photographed frames, joined together and played as a continuous sequence. This process is expensive, and quite tough.

Each of the above explainer video techniques differs in their functionality and usefulness. Knowing your needs and understanding the functionalities of the above explainer video techniques can surely make you come up with an outstanding explainer video idea, which is important in creating and promoting business and building brand image and loyalty.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

Trends Driving the Future of Marketing

In the current age of the superfast Internet and smart phones, the need for marketing a product no longer solely depends on traditional methods. The focus has shifted from using the old methods like distributing company pamphlets, hiring brand icons to market products on television commercials, newspapers, etc. Although these methods are still prevalent, it has been taken over by smarter techniques and technologies.

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In order for a product to succeed in this competitive market, brand managers need to smartly but aggressively market their products over the web. The advertising team comprises of skilled IT savvy people who are aware of all the latest marketing techniques. The trends that would drive the future of marketing include: Read more

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