Tag Archives: content marketing

Advantages of Outsourcing Content Creation

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If you are a business owner you should be investing in content marketing. Powerful content is a better way to market your products/services and a far cheaper method than any other forms of marketing. Content marketing alone can bring three times the number of leads other marketing techniques generate.

Assuming that the marketing strategy is already taken care of, the next issue is to produce high quality creatively compelling content. Content can be created in-house or can be outsourced to a content creation agency. Both practices have its benefits and drawbacks. Let’s have a look at the advantages of outsourcing content creation.

Advantages of Outsourcing Content Creation

Saves You Lot Of Money

Outsourcing content creation to a content writing service agency can save a lot of money for your company. When you outsource the job, you can avoid unnecessary hiring and training expenses for the same. The same amount can be utilized on other important projects and business objectives.

Take Advantage Of The Expertise

Good content writing services use top class writers who are experts in the field. By outsourcing the job to them you can reap on their knowledge and experience in writing. A well written blog or article will definitely build your company’s brand identity.

Strong Content Marketing Strategy

Outsourcing content creation can significantly improve your content marketing strategy (and develop a new one if you don’t have one yet). Since the content creation agency is into the field for long, they will be well versed with the market and the techniques which work out and which are not.

A good content writing service will know how to write effectively to market your products, which platforms/tools are effective for marketing and will be masters in analysis of data and strategizing accordingly for your business.

Developing content include tedious research and refinement process along with multiple revisions and edits. Since content creation agencies allot dedicated human power for your job, work will be completed on time. However, if the same is implemented in-house, overall work efficiency will decrease as employees have the additional responsibility of content creation and publishing.

Generate More Leads

Writing engaging and compelling content which are optimized for the search engines leads to more leads. Content written by professional writers will be optimized for the web. These content are keyword heavy and written for both machine and human in mind, for maximum reach and shareability.

Share And Promote Your Content

Many content writing services also help you with Social Media Marketing, Search Engine Optimization, Infographics & Explainer Video Creation etc. This way you gain a trustworthy marketing strategist and you may partner with them for longer periods to develop your business using the promotions, campaigns and strategies run by them. Tying up with such a company can also help your content to reach further and bring you better conversions, which are 10 times more effective than doing the same in-house.

Quality content is King. 67% of consumers say custom created content helps them make better purchasing decisions. Content marketing is also way too cost efficient when comparing its return. With the immense opportunities and windows open to us through the way of social media, companies that share content regularly imprints into consumers’ brain better than the others.

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Digital Marketing Trends 2016

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The Internet has evolved over time and now it caters to almost every other need of both consumers and marketers. Digital Marketing has been around for quite sometime now, but it changes so dynamically that marketers need to keep an eye on the market and adapt accordingly.

According to a recent survey, 80% of marketers feel that their spending on digital marketing will significantly increase in 2016, than what it was in 2015.The way data and information is presented and shared on the web has changed the way businesses reach and engage their customers.

The New Year brings new challenges and innovations, new trends and tricks of the trade. Digital Marketing was at a high in 2015, but 2016 opens up a new perspective altogether. Some of the Digital Marketing Trends to watch out for in 2016 has been discussed below.

Content is King:

According to Managing Digital Marketing report by Smart Insights, marketers feel that content marketing will have the greatest impact in 2016, followed by Big Data and Marketing Automation. Hence, relevant yet personalized content over different channels will be of utmost importance in the coming years. Your content should be able to build your brand identity through website, social media, blogs and much more.

Multimedia Matters:

Mobile marketing is the next big thing. With more and more users shifting to mobile devices, it will be one of the major channels for digital marketing. Research shows that time spent per day on mobiles has increased and it is more than a laptop or other connected devices. This will keep rising in the coming years, so marketers need to be updated with their mobile marketing strategies. Moreover, it has been found that 25% of consumers shift between at least three devices to interact with different digital channels on a daily basis. So, multichannel presence and coveragewill be the next big strategy.

Video Marketing:

Videos are everywhere.They have been integrated into social media, websites and across other platforms as well. Facebook streaming, Snapchat, Periscope and similar apps have taken the web by storm. Video marketing will keep evolving and revolutionizing everything.Video streaming and sharing will take digital marketing to a next new level.

Marketing Analytics:

As mentioned earlier, Big Data is set to become the next thing, which includes market and customer insights and predictive analytics. There will be smarter machine learning from all the data available over the Internet. Marketers will be able to channelize their digital marketing strategies, based on online analytics and implement required changes. This will also lead to better automation of processes and reaching the customer in a new way.

Consumer Experience over Social Media:

Social Media will keep getting more engaging for consumers. Marketers need to focus on ways and tools to give a seamless experience to the consumer over the web. The more they engage and interact with them over digital channels, the more the chances of brand awareness, reach and prospective sales.

With more and more consumers shifting to the web, digital marketing is an important business strategy. According to Gartner survey, digital marketing is now mainstream and digital e-commerce is now the main focus for marketers. 61% of marketers intend to increase their marketing budgets in 2016. Businesses need to strategize, incorporate and implement changing digital marketing trends to grow and sustain themselves.

 

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The ABCs of Marketing and Branding

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“This is my product, buy it because it is better than others.”  This is all about Marketing, a tactical approach to sell your product or services.

“This is my product, this is who I am, this is how I grew. If you like my product, buy it, share and recommend it.” And, this is all about Branding, a strategic way of selling your product or services and making a name for yourself.

To a layman, the ideas might appear to be similar. However, there is a marked difference between the two – a thin line, which differentiates Branding from Marketing.

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Marketing is the process of making a Brand, Branding is the ideology for sustaining the same over a period of time. Marketing comprises of tools for promoting your business like SEOs, social media, local searches, mobile and many others. However, Branding is like the value system, which guides the communication out across to the audience.

Marketing sells products or services, whereas Branding sells stories and experiences. Branding is to do with the mental aspect, where you try to evoke an emotional connect with the customer while Marketing is more about the physical aspects of the product or service.

Marketing is more process driven, which influences the human thought process momentarily, whereas Branding is more emotion driven, where the human senses are tapped to trigger their thinking process for a long time.

Marketing helps to dig up new customers and activates them, but Branding helps to make loyal customers, more like brand ambassadors. Marketing deals with creating a new or building on the existing customer base, but Branding aims at giving something back in terms of value to the customer base, so that they would like to come back to you again and again.

The success of a Marketing campaign depends on the amount of money and efforts spent, and might easily go wrong, if not researched well. Whereas, Branding is more flexible and a long-term investment, which can be changed over time according to the changes in the ideology.

In simple terms, Branding is like a promise, which you make, and Marketing is how you deliver the promise. Branding will keep the future in mind on how the brand can grow and sustain, whereas Marketing will look to leverage more on the present.

Understandably, there is not a huge difference between the two, Branding starts where Marketing ends and vice versa. They form the basis for each other. The two concepts go hand in hand to build a business, facilitate its growth and help it sustain in today’s competitive market scenario. Though the tools, basic guidelines or expertise might be different, but they definitely overlap.

So, if you are in two minds, on how to get more out of your Sales and Promotion, get both your Marketing and Branding strategies in sync to grow and sustain your customer base and goodwill.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

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