Tag Archives: consumer behavior

Engaging Customers Through Social Media – The Pros and Cons

engaging customers through social media_MediaLabs
In any business, you need to create a brand image. However, the question is how can that be done effectively? Well, there is no systematic manual for building a brand image as every business is unique in its own way. Yet, to start with, you need a compact strategic planning for marketing to build a powerful brand image.

It’s true that technology has changed the archaic perception of building a brand image from traditional advertising to digital advertising. Social media marketing has emerged as the most cost-effective marketing strategy.

Nowadays, businesses focus on using social media marketing through Facebook, Twitter, Google+, etc., as these platforms enable them to directly interact with customers. After all, it’s the communication with the customers that helps the brand Read more

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