Are you still debating whether or not to build a strong brand that attracts top talent? Recruitment has undergone a sea of change. The recruitment technique of yesteryear, when you posted your vacancy and waited for a swarm of candidates to throng your office, has become history. Technology has changed everything and has shown us bigger and better ways of recruiting potential candidates.
The word ‘brand’ per se has taken centre stage and is largely responsible for attracting top talent in this millennium. A brand matters the most in hiring as well as retaining great innovators who will fall in line with your brand’s vision and mission. However, the million-dollar question is how to build the reputation of your brand that is capable of attracting top tier profiles?