Tag Archives: brand

6 Best Lessons To Learn From Top Bloggers

Are you thinking of starting to blog for your brand? That’s a great idea! Have you done your research on how to get started? If you haven’t then you might want to start doing it from today. It’s best to collect as much information as you can before you start blogging. It will give you valuable insights and an assurance that you are following the best strategy for blogging. It will also help you as to how and why you should be blogging if you want brand recognition.

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Before deciding to blog, we at MediaLabs, carried out an extensive research. We followed some of the top bloggers to get a few ideas on blogging from a different perspective, a perspective from the most experienced bloggers. In this blog, we would like to share what we learnt (we call them secrets!) from the best bloggers in the industry. Read more

How To Boost Engagement With Your Facebook Fans

We all know that Facebook, apart from being extremely user friendly, is also the most popular social network. It is the king of social networking sites. But is Facebook marketing bogging you down or are you unable to identify and reach your target audience? Here are some statistics that will compel you to rethink your strategy. A study by KISSmetrics shows that Facebook has 500 million active users. Almost 50% of these active users log onto Facebook on a daily basis. Average users spend at least 700 minutes per month and people interact with over 900 million objects, like pages, events and groups. It most definitely is a safe haven for social media strategists for promoting brands and products.

 

facebook-marketingmedialabs

 

Facebook as a networking site though has its own challenges. More than 300 million pieces of content are shared on Facebook every month. With such vast content being shared, you need to keep a check on optimizing your page to get more likes and comments. So, what should you keep in mind if you want to improve engagement with your fans? Here are ways to improve and increase engagement on Facebook.

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The Do’s and Don’ts of Social Media for Business

Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.

 

social-media-strategy-medialabs

 

But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

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