Tag Archives: Brand Positioning Services

Role of #Hashtags in Social Media and Search

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Hashtags are a new way of search and find in social media platforms. It’s become so popular that most of us use it in our personal profiles to generate more visibility to our content. Etymologically it is the combination of two words hash (the symbol #) and tag, and does nothing more than tagging your content to a word or word combination preceded by a ‘#’ symbol. Hashtags makes it easier to find and follow discussions about people, topics, events, locations, promotions and more.

How it Works?

Hashtags are used in social media platforms like Twitter, Instagram, Facebook, Google+, Vine etc. Hashtags act just like an index to your content or post. Whenever someone searches for a hashtag, the posts which are tagged with the same will get popped up, resulting better visibility and search. Social media marketers use hashtags to make their content go viral. Some of the notable ever-trending hashtags are #fashion, #follow, #love etc. Hashtags are widely used in branding, event promotions and even in political sarcasms.

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How to Use Hashtags for Social Media Marketing

Be Specific With Your Hashtag

Choosing a specific hashtag will help you connect with your targeted audience. The more specific your hashtag, the more targeted your audience will be, leading to better engagement. If you target espresso coffee drinkers, hashtaging with espresso will earn more specific audience than hashtaging with coffee.

Cater Hashtags to the Social Media it is Used

Do your research before tagging in different social media. Although hashtags serve the same purpose in various social media, usage differs slightly in all. Twitter uses hashtags based on a conversation or an event currently trending. Instagram uses a specific hashtag that describes the picture you have posted.

Come Up with Unbranded Hashtags

Your business hashtag do not have to mention your brand name, but should clearly tell about the service provided. If yours is a recognized brand you could even create your own hashtag and ask supporters to use it. One example is the hashtag by Nescafe – #itallstarts – which reminds people of their famous brand quote, It all starts with a Nescafe.

Avoid Long Hashtags

Use hashtags that are short and easier to remember. Your hashtag should be searchable and should be easier to type in. A very long hashtag like #ChocolateLoversInBangalore may not be typed in by many people; instead you can use #ChocoLoversBLR or an even simpler one. The whole purpose of a hashtag is to make things easier to find and engage rather than complicating.

Avoid Overusing Hashtags

Hashtags should be used according to the engagement required which is based on your targeted audience. Hashtaging all words are not advisable as it may generate false audience who may not actually need your service.

It is also to be remembered that hashtags can also backfire. Your consumers can easily use your hashtags to complaint against your service faults or to write a bad review. Hence choosing a hashtag should always comply with your service and should be done wisely.

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Advantages of Outsourcing Content Creation

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If you are a business owner you should be investing in content marketing. Powerful content is a better way to market your products/services and a far cheaper method than any other forms of marketing. Content marketing alone can bring three times the number of leads other marketing techniques generate.

Assuming that the marketing strategy is already taken care of, the next issue is to produce high quality creatively compelling content. Content can be created in-house or can be outsourced to a content creation agency. Both practices have its benefits and drawbacks. Let’s have a look at the advantages of outsourcing content creation.

Advantages of Outsourcing Content Creation

Saves You Lot Of Money

Outsourcing content creation to a content writing service agency can save a lot of money for your company. When you outsource the job, you can avoid unnecessary hiring and training expenses for the same. The same amount can be utilized on other important projects and business objectives.

Take Advantage Of The Expertise

Good content writing services use top class writers who are experts in the field. By outsourcing the job to them you can reap on their knowledge and experience in writing. A well written blog or article will definitely build your company’s brand identity.

Strong Content Marketing Strategy

Outsourcing content creation can significantly improve your content marketing strategy (and develop a new one if you don’t have one yet). Since the content creation agency is into the field for long, they will be well versed with the market and the techniques which work out and which are not.

A good content writing service will know how to write effectively to market your products, which platforms/tools are effective for marketing and will be masters in analysis of data and strategizing accordingly for your business.

Developing content include tedious research and refinement process along with multiple revisions and edits. Since content creation agencies allot dedicated human power for your job, work will be completed on time. However, if the same is implemented in-house, overall work efficiency will decrease as employees have the additional responsibility of content creation and publishing.

Generate More Leads

Writing engaging and compelling content which are optimized for the search engines leads to more leads. Content written by professional writers will be optimized for the web. These content are keyword heavy and written for both machine and human in mind, for maximum reach and shareability.

Share And Promote Your Content

Many content writing services also help you with Social Media Marketing, Search Engine Optimization, Infographics & Explainer Video Creation etc. This way you gain a trustworthy marketing strategist and you may partner with them for longer periods to develop your business using the promotions, campaigns and strategies run by them. Tying up with such a company can also help your content to reach further and bring you better conversions, which are 10 times more effective than doing the same in-house.

Quality content is King. 67% of consumers say custom created content helps them make better purchasing decisions. Content marketing is also way too cost efficient when comparing its return. With the immense opportunities and windows open to us through the way of social media, companies that share content regularly imprints into consumers’ brain better than the others.

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Visual Marketing Statistics You Need – 2016

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Over the last few years, digital marketing has taken the Internet by storm. And, one of the most important aspects of online marketing is visual content, which impacts sales and consumer decisions, the most. The creation of apt and powerful visual content is among the top priority for marketers in the coming years.

Visual content can be of various types – images, audio, video, and many more. Not all visual content suits all brands or businesses. It is very important to research on the type of visual content that will make your brand successful and move ahead with a proper visual content strategy to maximize ROI. Creation of the right visual content is a tedious task and might go through several iterations. We have seen many examples of visual content campaigns failing due to lack of market insight and proper analysis. Visual marketing is cost sensitive, hence budget also plays an important role.

Visual Marketing Statistics You Need - 2016

With more and more businesses moving online, marketers need to adapt to new visual marketing trends to keep up with the competition. Since, visual content is a creative sector and appeals more the emotional quotient of consumers, it has to be crisp, clear, precise and up-to-date to be effective.

Here are some of the visual marketing statistics, which worked in the last year and marketers need to be aware of, for successful campaigns in the future.

These are a few important statistics as per HubSpot:
  • Coloured images increase the willingness of a viewer to read by 80%.
  • People can recollect 65% of the information after 3 days, if it has an image.
  • Content with relevant images get 94% more views than those with irrelevant images.
  • Online shoppers who watch videos are likely to purchase 1.81X more than non-viewers.
  • Mobile Marketing has increased by 44%.
  • In the second quarter of 2015, mobile phones and tablets combined for 49% of video ad impressions.
  • 9% of marketers feel that video content fetches the best ROI.
  • Infographics are liked and shared 3X times more than normal content.
  • People follow instructions with text and illustrations 323% better than without these.
  • Visual content is 40X more likely to be shared than regular text.
  • Facebook posts with images are 2.3X more engagement than those without images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

According to Digiday and Chute, around 20.3% of marketers feel that visual content is 3X more effective than text content. According to Moz, posts with videos are likely to attract 3X more links than text-only posts and statistics from Invodo tell that people are 85% more likely to purchase a product after they view a product video.

How are marketers using the information?
  • 34% of marketers consider visual content as their most important asset.
  • 65% of senior marketing executives feel that visual content is most important in communicating their brand.
  • 39% of marketers feel that more budget should be going towards the creation of visual assets.
  • 73% of B2C content creators will prioritize creating more engaging content by 2016, while 55% of them will prioritize creating visual content.
  • 60% of marketers feel that there will be an increase in the use of Infographic in 2016.
  • Visual content budget increased by 3 to 5% in 2015 and it will likely to increase by the same figure in 2016.
  • 5% feel that lack of time and skilled staff is the biggest challenge in creating effective visual content.
  • 49% feel that over a quarter of a day is spent on visual content; more than creating, managing, distributing and reporting takes more time.

There are more of these insightful statistics in the links provided. As we see that, visual marketing is the growing trend and will keep influencing business growth and sustainability. So, keep a track on these market trends and keep evolving to be able to deliver the best on the web.

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If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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