Tag Archives: Animated Video

Visual Marketing Statistics You Need – 2016

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Over the last few years, digital marketing has taken the Internet by storm. And, one of the most important aspects of online marketing is visual content, which impacts sales and consumer decisions, the most. The creation of apt and powerful visual content is among the top priority for marketers in the coming years.

Visual content can be of various types – images, audio, video, and many more. Not all visual content suits all brands or businesses. It is very important to research on the type of visual content that will make your brand successful and move ahead with a proper visual content strategy to maximize ROI. Creation of the right visual content is a tedious task and might go through several iterations. We have seen many examples of visual content campaigns failing due to lack of market insight and proper analysis. Visual marketing is cost sensitive, hence budget also plays an important role.

Visual Marketing Statistics You Need - 2016

With more and more businesses moving online, marketers need to adapt to new visual marketing trends to keep up with the competition. Since, visual content is a creative sector and appeals more the emotional quotient of consumers, it has to be crisp, clear, precise and up-to-date to be effective.

Here are some of the visual marketing statistics, which worked in the last year and marketers need to be aware of, for successful campaigns in the future.

These are a few important statistics as per HubSpot:
  • Coloured images increase the willingness of a viewer to read by 80%.
  • People can recollect 65% of the information after 3 days, if it has an image.
  • Content with relevant images get 94% more views than those with irrelevant images.
  • Online shoppers who watch videos are likely to purchase 1.81X more than non-viewers.
  • Mobile Marketing has increased by 44%.
  • In the second quarter of 2015, mobile phones and tablets combined for 49% of video ad impressions.
  • 9% of marketers feel that video content fetches the best ROI.
  • Infographics are liked and shared 3X times more than normal content.
  • People follow instructions with text and illustrations 323% better than without these.
  • Visual content is 40X more likely to be shared than regular text.
  • Facebook posts with images are 2.3X more engagement than those without images.
  • 46% of marketers say photography is critical to their current marketing and storytelling strategies.

According to Digiday and Chute, around 20.3% of marketers feel that visual content is 3X more effective than text content. According to Moz, posts with videos are likely to attract 3X more links than text-only posts and statistics from Invodo tell that people are 85% more likely to purchase a product after they view a product video.

How are marketers using the information?
  • 34% of marketers consider visual content as their most important asset.
  • 65% of senior marketing executives feel that visual content is most important in communicating their brand.
  • 39% of marketers feel that more budget should be going towards the creation of visual assets.
  • 73% of B2C content creators will prioritize creating more engaging content by 2016, while 55% of them will prioritize creating visual content.
  • 60% of marketers feel that there will be an increase in the use of Infographic in 2016.
  • Visual content budget increased by 3 to 5% in 2015 and it will likely to increase by the same figure in 2016.
  • 5% feel that lack of time and skilled staff is the biggest challenge in creating effective visual content.
  • 49% feel that over a quarter of a day is spent on visual content; more than creating, managing, distributing and reporting takes more time.

There are more of these insightful statistics in the links provided. As we see that, visual marketing is the growing trend and will keep influencing business growth and sustainability. So, keep a track on these market trends and keep evolving to be able to deliver the best on the web.

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Types Of Explainer Videos To Boost Your Start-Up

Ever felt you business needs a push? Do you feel that there is a lack of drive? To regain the momentum try the new buzz word for every business – Explainer Videos.

An explainer video helps to connect with the audience and get your concept across to them in a simple yet effective manner. A well directed explainer video might be the best thing to generate and retain an audience. There are many types of explainer videos and all of them suit every business depending on the message and context. Choosing the right kind for your business depends on the idea you are trying to express, the budget, the target audience and platform.

Experts believe that by 2018, 69% of customer internet traffic will be directed towards videos. That is millions of people around the world that you can connect with and create an identity for yourself. The use of explainer videos has tremendously increased in popularity over the past years due to their effectiveness in growing a business.

video Explainer videos have become a vital marketing tool and the trend is only growing. Some of the benefits would be a direct increase in conversion rates, simplistic explanation of your product, and boosting of the sales numbers. There are many types of explainer videos and each has the unique ability to make your business stand out. The important task is to choose the one that suits you best. The most commonly used types of Explainer videos are Live Action Videos, Animation Videos, Kinetic Typographic, Testimonials and Infographic Videos.

Live Action videos

Live Action videos are videos that use real people, requiring a crew, actors, editors and production process working with the storyboard. Technically these videos are extremely expensive; however, this can also be done on a small budget. It is useful when the company is interacting with its consumers to build trust, personal relationships or to convey a message as there are actual people in the message.

Animation videos

Animation videos vary dependent on the kind of animation in use. Some types are 2D Animation, 3D Animation, 2.5D Animation and Whiteboard Animation. They all use drawing and frames to bring to life a story. 3D animation is much more realistic and creates an instant attraction for the client. The only drawback of 3D animation is the cost of the video which is extremely high. The best solution is 2.5D animation which has characteristics of both 2D and 3D animation and is highly engaging with the audience.

Animated Screencast

Another animation widely used is Animated Screencast. It is a digital recording of a screen capture. This technique uses animated screencasts along with an audio narration. This is simple to create and cost effective for a start up. Most companies use this technique if they have a tutorial video.

Whiteboard Animation

Whiteboard Animation is one the most popular type of explainer video technique. This style consists of drawing sequential images and text on a whiteboard with a good voice over. It is a very good technique, if you have a concept or a process to be explained.

Stop-motion Technique

A very innovative technique used in explainer video is called stop-motion. This animation technique is done by photographing clay objects frame by frame and putting together to create an illusion of motion. The clay objects are moved incrementally between the photographed frames, joined together and played as a continuous sequence. This process is expensive, and quite tough.

Each of the above explainer video techniques differs in their functionality and usefulness. Knowing your needs and understanding the functionalities of the above explainer video techniques can surely make you come up with an outstanding explainer video idea, which is important in creating and promoting business and building brand image and loyalty.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

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