Category Archives: Video Marketing

Top 7 Video Sharing Websites Like YouTube

video-sharing-services-660x369

Video content and video marketing is a growing trend over the Internet. With increasing video viewership and the ease of sharing, the video content today makes up for around 57% of the consumer internet traffic in 2015, which is 4 times more than email and web browsing. According to Hubspot, this figure is expected to rise to 69% by 2017 and further to 79% by 2018. So, we can see the exponentially growing video penetration, both for businesses and consumers.

It has been found that 78% people watch videos online every week, while 55% watch every day. Hence, we can imagine the traffic that video website face on a daily basis. 93% of marketers use video for online marketing, sales and communication. 18% of marketers found video marketing to be successful. Hence, it is very important for marketers to upload, share and increase the viewership of their video content. You can take a look at the impact of video marketing in this article.

Video content is not only used for marketing. Video content on the web can be used for various purposes. A report in statistic states that,  the most regularly watched categories of U.S. online video viewers were funny videos, movie trailers and music videos. Video content also includes how-to videos, newscast, movie clippings, entertainment videos and much more. It can also include personal videos, which can be uploaded and shared.

There are more than 50 video sharing websites online, most of which offer free membership. YouTube has one of the leading websites for viewing and sharing video content. After Facebook, it is one of the most popular social media platforms. It has more than 1 billion unique users. Apart from YouTube, other top 7 video sharing websites are as follows:

Netflix:

This is primarily a video streaming website, which was started in 1997. This is one of the best websites to view television shows and movies. It has over 34 million subscribers in the US.

Vimeo.com:

This was started in 2004 with more than 24 million registered users currently. Vimeo does not allow upload of any commercial videos. All videos are non-commercial and original. They claim that 51% of the traffic comes from mobile devices. Vimeo can be used to share videos privately with friends and family.  They have both free and paid membership schemes.

Yahoo! Screen:

Started along with yahoo in 1994, this platform can also be used for sharing videos with friends and on-demand streaming. It supports different categories of videos and more like a social interface for hosting and sharing video content.

Dailymotion:

This came into existence in 2005 and currently it provides video services in 34 different languages. It has nice features like add friends, subscribe to channels, video recommendations and much more. In 2012, it started ‘mass uploader’, where you can upload more than one video simultaneously. Dailymotion can be easily integrated with Facebook, smart TV, smartphones and other platforms.

Vube:

This is a platform, where you can upload videos and get paid in dollars. A user can create their own channels to upload, comment and follow other channels, interact with other vube users and also connect over the social media. This has become quite a popular website with 1.7 million likes on Facebook. More than 30 million users visit the website in a month to upload videos clips and movies.

Vine:

This was started in 2012 and later acquired by Twitter. Vine supports different OS platform and is available in 25 languages. This is mostly meant for very short video clips of 6 seconds, which can be recorded and uploaded. It has a unique feature called ‘revine’, which allows you to share other people’s post with followers. This is usually used for music or humour clips.

Twitch:

This started as a live streaming platform in 2012, then later got acquired by Amazon. This is mostly dedicated to gaming related videos. It also gives real time coverage of esport tournaments and game talk shows. It also has gaming softwares for PlayStation and Xbox. It supports Android and iOS platforms.

Other popular video sharing websites include Hulu, LiveLeak, Ustream.TV, Break, Metacafe, Blip, Viwester, Veoh, Flikr and others.

So, if you are looking for sharing content, you might want to consider the following parameters:

Features:

These include both audience and producer features. Watching videos online should be more user-friendly and enjoyable for users. Video hosting websites should also have creative tools for producers to create and upload their videos easily.

Content:

Good video sharing websites should have a good database of videos. It should be regulated and scrutinized for racist, pornographic and other unwanted videos.

Ease of Use:

Again, features like search box, navigation tools should make things easy for users and they would love to return to the website.

Help and Support:

Most websites have free membership, yet they should have a good customer support like FAQs, User guides, forums, etc.

Video sharing websites are upgrading themselves day by day to enhance the audience experience. Online users love to watch videos, which are precise to their search and easy to view in any platform, including smartphones. So, if you are looking at sharing your videos online, check out the above video sharing websites for sharing, publishing, distributing and broadcasting.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

The Video Impact On Digital Marketing

The-impact-of-video-content-vilampara-790x500

The concept of ‘seeing is believing’ can be challenged in modern times, but in digital marketing, brands proactively use the sense of vision and hearing to stimulate other human senses, that can trigger an association. Digital Marketing, mainly prefers to online campaigns, including promotion and sales over social media and other digital platforms like websites, e-commerce portals and others.

How impactful is video marketing?

Recent research shows that video users grow revenue 49% faster than non-video users. It also showed that nearly 1 in 4 B2B marketers did not know the ROI of the video content that they are using. This is because that they are only tracking the basic parameters like number of views or shares. However, businesses, which go a step further to track advanced data  have experienced a 2X improvement in video ROI. This is done by integrating their video data into the CRM system and sales pipelines to yield effective results.

Though, the importance of video marketing is perceived by 76% of marketers, but only 15% have integrated into their system and using it properly. However, the number of marketers, who is using video data has increased to about 67% in the last year alone.

Experts feel the video marketing is the in-thing and it can be used to optimum advantage. A video advert on the landing page of any website results in 80% conversions and 64% consumers are likely to buy a product, after watching the video ad.

video_v1

How video impacts digital marketing?

Seeing is selling: As pointed out earlier, consumers are likely to buy if they see a live demo. So, video ads show consumers a lot more than normal print ads. Video is a way to engage the audience in a better way with lights, music, colors and the message. It tries to target human emotions in a better way.

Audience Engagement: Audience reach is much more and it helps to build brand visibility and viewership. Videos, just do not tell us ‘what’ the product/service is, but also tells us ‘how’ and ‘why’. They show us a story, which we can relate to.  Research shows that with video content, the chances of making into the first page listing of Google increases by 53 times.

Integration: Video content, when integrated with other web content is one of the most powerful marketing methods, with a higher reach. A blog post multiplies its viewership, if there is an accompanying video. A research by Marketingland says, that video has 50 more chances of getting an organic page rank in Google then just plain text.

Targeting and Measurement: With TV commercials, it is difficult to target the right audience and measure the ROI. However, in digital marketing, video can be used to target a particular niche as well as reach the bigger populations. It is also easier to measure the ROI. YouTube is the second largest search engine, which has been an effective platform to promote video content, says a study by Social Media Today. Video in digital media can also be customized to give the audience the necessary information, as well as entertainment. It is a much cheaper option than TV commercials. Smartphone users are among the highest, who access video content and are likely to turn into future prospects. YouTube recorded 4 billion hours of video usage per month. With large volumes, video marketing will surely reap the desired benefits after initial investments.

How experts have predicted the future of video marketing?

Video marketing has picked up well across different platforms like mobile, social media, and even hoardings. The format of video ads have also differ over different media. According to a new study, mobile viewers prefer a vertical video experience. For example, a full screen vertical video ad on Snapchat will fetch a 9x higher completion rate than a horizontal video ad.

Social media platforms like Facebook, who are likely to get 75% of their ad revenue from mobile by 2016 are also integrating their own video player. Facebook has already got 1 million video views each day. With the growing popularity of video marketing, experts feel that 74% of internet traffic will be video content by 2017. Video marketing is here to stay and marketers need to make the most and best out of it.

Conclusion:

Over the next 3 to 5 years, about 3 out of 4 brand marketers and ad agency executives will give importance to original digital programming like TV programming. If you have a product or service to sell, and yet to use video marketing to your advantage, then you are probably missing out on a lot of sales opportunities and consumer engagement. So, it is time you implement and integrate video marketing to promote your business to cater to the new-age buyers over digital marketing.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

 

Types Of Explainer Videos To Boost Your Start-Up

Ever felt you business needs a push? Do you feel that there is a lack of drive? To regain the momentum try the new buzz word for every business – Explainer Videos.

An explainer video helps to connect with the audience and get your concept across to them in a simple yet effective manner. A well directed explainer video might be the best thing to generate and retain an audience. There are many types of explainer videos and all of them suit every business depending on the message and context. Choosing the right kind for your business depends on the idea you are trying to express, the budget, the target audience and platform.

Experts believe that by 2018, 69% of customer internet traffic will be directed towards videos. That is millions of people around the world that you can connect with and create an identity for yourself. The use of explainer videos has tremendously increased in popularity over the past years due to their effectiveness in growing a business.

video Explainer videos have become a vital marketing tool and the trend is only growing. Some of the benefits would be a direct increase in conversion rates, simplistic explanation of your product, and boosting of the sales numbers. There are many types of explainer videos and each has the unique ability to make your business stand out. The important task is to choose the one that suits you best. The most commonly used types of Explainer videos are Live Action Videos, Animation Videos, Kinetic Typographic, Testimonials and Infographic Videos.

Live Action videos

Live Action videos are videos that use real people, requiring a crew, actors, editors and production process working with the storyboard. Technically these videos are extremely expensive; however, this can also be done on a small budget. It is useful when the company is interacting with its consumers to build trust, personal relationships or to convey a message as there are actual people in the message.

Animation videos

Animation videos vary dependent on the kind of animation in use. Some types are 2D Animation, 3D Animation, 2.5D Animation and Whiteboard Animation. They all use drawing and frames to bring to life a story. 3D animation is much more realistic and creates an instant attraction for the client. The only drawback of 3D animation is the cost of the video which is extremely high. The best solution is 2.5D animation which has characteristics of both 2D and 3D animation and is highly engaging with the audience.

Animated Screencast

Another animation widely used is Animated Screencast. It is a digital recording of a screen capture. This technique uses animated screencasts along with an audio narration. This is simple to create and cost effective for a start up. Most companies use this technique if they have a tutorial video.

Whiteboard Animation

Whiteboard Animation is one the most popular type of explainer video technique. This style consists of drawing sequential images and text on a whiteboard with a good voice over. It is a very good technique, if you have a concept or a process to be explained.

Stop-motion Technique

A very innovative technique used in explainer video is called stop-motion. This animation technique is done by photographing clay objects frame by frame and putting together to create an illusion of motion. The clay objects are moved incrementally between the photographed frames, joined together and played as a continuous sequence. This process is expensive, and quite tough.

Each of the above explainer video techniques differs in their functionality and usefulness. Knowing your needs and understanding the functionalities of the above explainer video techniques can surely make you come up with an outstanding explainer video idea, which is important in creating and promoting business and building brand image and loyalty.

Do you need help? We are here for you

Just write to us at info@medialabs.in. To know more about us, visit our website www.medialabs.in.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

Have questions or comments? Please use the comment form down below. We read and reply to every comment.

If you really enjoyed this post, please help us to spread the word by clicking one of the social media sharing buttons.

Thanks so much!

1 2 3