Category Archives: Social Media Strategy

How To Boost Engagement With Your Facebook Fans

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We all know that Facebook, apart from being extremely user friendly, is also the most popular social network. It is the king of social networking sites. But is Facebook marketing bogging you down or are you unable to identify and reach your target audience? Here are some statistics that will compel you to rethink your strategy. A study by KISSmetrics shows that Facebook has 500 million active users. Almost 50% of these active users log onto Facebook on a daily basis. Average users spend at least 700 minutes per month and people interact with over 900 million objects, like pages, events and groups. It most definitely is a safe haven for social media strategists for promoting brands and products.

 

 

Facebook as a networking site though has its own challenges. More than 300 million pieces of content are shared on Facebook every month. With such vast content being shared, you need to keep a check on optimizing your page to get more likes and comments. So, what should you keep in mind if you want to improve engagement with your fans? Here are ways to improve and increase engagement on Facebook.

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Is Your Twitter Marketing Strategy Working For You?

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If you take a closer look at Twitter, you will find a host of start-ups and young enthusiastic bloggers who are exploring this platform and getting a feel of Twitter, tweeting every once in a while. There’s nothing wrong with that if you are just tweeting your thoughts as a person just for fun. But what if you are using it for marketing? How would you go about it? A random, unplanned approach is strictly a no-no.

When you are using Twitter for marketing, you need to tweet to engage with your followers, so that you get leads from followers and clients from leads. That’s the whole objective of having a Twitter account, right? How do you create an amazing marketing strategy for Twitter? Here’s how you can do it!

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The Do’s and Don’ts of Social Media for Business

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Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.

 

 

But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

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