Category Archives: Social Media Strategy

How Can Market Researchers Use Social Media Analytics?

The potential of social media tops the media powerhouse and is a perfect platform to measure the current pulse of the audience. After all, it is estimated that there will be around 2.13 billion social network users by 2016.

Unimaginable, however, predictable and that is because with time, social media has outgrown its status as just a means of entertainment to a more serious affair with analytical tools. It provides a wealth of knowledge and powerful insights from its huge database. Market researchers are using social media to their advantage, and here is how social media analytics is helping them hugely!

social media analytics tool Read more

How To Make Perfect Headlines For Social Media Posts

Your headlines decide the fate of your posts. They make the first impression on your reader’s mind. If the headline fails to intrigue readers, then 80% of your effort is a sheer waste.

People read only the headlines when they browse through social media pages. If the headlines are catchy and interesting, only then do they actually get motivated to click the link and read the whole story. If they are not attracted by the headline, they will move on to the next update, which takes as little as 5 seconds!

Therefore, headlines for social media posts should be compelling enough to attract the readers. How can you create killer headlines for all your social media posts? We are sharing some tricks on how you can create perfect headlines for social media posts that will lead to more clicks and shares. Read more

1 2 3 4 5 12