Category Archives: Social Media Strategy

Social Media Spam – Rules for Marketers


Social Media has taken over our lives like a storm. Almost, everybody is on social media, where they share a lot of information. It is not just individuals, but Companies run their business too on social media. Since, there is a huge repository of data available on social media, which can be accessed by anyone from anywhere, and sometimes duplicated too, it is very important to safeguard one’s private information from online thefts, threats and plagiarism. This is important for management of online reputation, brand identity and customer interactions.

As mentioned above, social media is full of business and personal information. Owing to its wide spread reach and accessibility, social media is also vulnerable due to Social Media Spam. Fake accounts, links and malicious information are the most common types of social media spams, which have plagued the Internet today. According to a study by Nexgate, during the first half of 2013, there was a growth of 355% of social spam on a typical social media account and it has been growing ever since.


What is Social Media Spam?

Social Media Spam is unwanted content on the social media or websites, along with user-generated content. It can be fake reviews, hate speeches, unparliamenraty comments, malicious links, insults, bulk data and similar things. Spammers can use fake profiles to attack Companies, brands and individuals. Research shows that they generally use more than one social media accounts to spam others. It has been found that they can have as many as 20 different accounts and fake profiles for spamming, at a time. Fake accounts usually, tend to post high volumes of data, unlike real accounts.

What are the types of Social Media Spam?

There can be different types of social spam. Some of the major types of spams has been briefly discussed below:

Malicious Links

These links can harm a person’s profile or their device by downloading malware, which can access and steal personal information. These can also be the cause of virus attacks.

Fake Reviews

These are reviews from people, who have never used a product or service. Some Companies pay people to write positive reviews about their products and services.

Bulk messages

These are sent to a huge number of people within a very short span of time. This can also lead to download of malware and advertising to direct the user to a site. This makes a topic trending so that you start believing in it.

Unwanted content

This is spreading content like insults, hate speeches, false advertising to genuine users. Bots are often used to generate and send messages to new and existing users.

Clickbaiting and Lifejacking

Clickbaiting is basically a phenomena, where a headline is made so sensational that users will be tempted to click on it. But, when they reach the original site, there is either no content or something different than the headline. This is done to generate online revenue.

Lifejacking is posting a Facebook status or message on their wall without the knowledge of the user. They might think that they are just visiting the site, but when they click, it triggers a process in the background to share something, which you are not aware of.

What are the rules for marketers to deal with Social Media Spam?

Though, social spam is inevitable, there are ways to stop it and mitigate the damages with spam removal technologies and automated content scrutiny and moderation. Marketers need to be extra careful with their information on the social networks. The following guidelines might help them to deal effectively with social spam:

Focus on a niche:

Marketers should understand that a bit of social spam is unavoidable. Hence, rather than focussing on a huge number of accounts, they need to focus on reliable ones. They should encourage those who provide full and complete information. Keep a track on incomplete accounts and get rid of them.

Connect with real people:

Connect with people, who are genuine and transparent about their identity. Have a clear idea on who you are dealing with and identify your real followers. They can become your real prospects and can be your brand ambassadors too.

Engage effectively:

Know what your audience is looking for. Share the right mix of content, which helps you to effectively connect and interact with your customers, such that it has the potential to convert them as prospects. The kind of engagement also ensures that these trusted fans take your brand forward to their trusted groups.

Be honest with yourself:

Whenever you are calculating your success scale on social media, do not consider every click or every follower because some might be spam, yet others might be inactive accounts. So, take time to understand the true size of your audience.

Track inactive as prospective accounts:

Not all inactive accounts are spams or they will never contribute to your online presence. Think about how you can track those who matter, but might not be that verbose on the social media. These accounts can turn out to be your real prospects, who watch silently and make their decision.

As the Internet, social media and its users, are growing, so are the threats and people, who can harm your reputation and your business. So, it is very important to secure information as much as possible. If you ought to be in the public domain, you need to take necessary precautions from spammers and ensure your brand image is safe and sound.

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Social Media Management Tools for Multiple Accounts


Social media is an integral part of our life. It makes us social virtually and of course, there is no single right way to get social. Digital technology gives us the chance to be present, online, active in multiple places at the same time. It is believed that there are about 2.216 billion active social media users across the globe.

Social media also gives us the opportunity to choose, which social platform we want to be social and when. So, comes in the concept of multiple accounts in social media and a reason for managing the same. Different social media accounts can be on the basis of preference, need or application. Multiple social media accounts can be accessed from different devices as well.

Facebook has always been one of the most popular social media accounts. Facebook tops the list in terms of active user in millions in 2015, followed by Whatsapp and others.

People have multiple social media accounts to be able to cater to different requirements. For examples, being ‘social’ among friends and family needs a Facebook account; messaging needs a Whatsapp account, professional network needs a LinkedIn account, daily updates need a Twitter account, image repository and shares need Pinterest or Instagram accounts, bloggers have their own domain accounts and so on.

Not everyone will need all the accounts. The number and type varies from user to user. But, if you happen to keep multiple social media accounts, you need a management tool to maintain and keep track of them.

A social media dashboard is like a website or a program, which helps you to manage all profiles in one place. You don’t have to login separately to individual accounts, rather post updates, shares, messages etc. from one place.

There are different social media management tools and dashboards. However, according to a report by G2Crowd, the best 4 tools of 2015 has been listed as:



It was founded in 2008 and first integrated with Twitter. Gradually, it incorporated others like Facebook, Google+, LinkedIn and others. There are two plans – Free and Pro. They differ in the features they offer like reports and team members. Currently, it is rated as the No. 1 social media management tool in terms of market share and social presence. They have an app directory, which lets you extend the number of apps and also the most affordable basic plan.


This started in 2011 and slowly gaining popularity. It also integrates the major social media accounts with full access to reports and allows unlimited team members. The backend operation handles engagements effectively, and allows you to build Facebook apps. It scores high on customer satisfaction, customer support, and product direction.


This has the second largest market share after HootSuite. Though it’s a bit expensive, but it has a popular and growing user base since it was founded in 2010. It gives full access to reports and analytics. Users have marked it high on ease to learn and usability. It integrates Twitter, Facebook, Instagram, LinkedIn and Google+.


This was started in 2009 and integrates a large number of networks. Here, the plans are based on ‘number of services’ rather than number of networks. It has been rated 2nd in product direction and meeting requirements. It comes 3rd in terms of ease to learn and usability. It has one of the most expensive base plans.

Some of the other alternatives listed by them are MavSocial, Oktopost, Jollor Meshfire and Rignite among others.

Some of the other tools according to the utility can be:

  • SumAll- for social media reports
  • Feedient- for centralized social media streaming
  • Buffer- for social media scheduling
  • SocialCount- for tracking shares and reach of your content
  • SocialHunt- for tracking follower’s activities on Twitter
  • BuzzSumo Alerts- for notification of your content when it goes viral

Social media management tools are used by both social media managers and regular users. There are many tools in the market, so choosing the right one(s) might be tedious, but keep in mind your requirement before selecting. Social media analysis is a complicated mechanism, so choose a tool, which is easy to use and interpret, according to your need. Though, these are automated tool, they still need a bit of human touch to manage and use the results effectively.

Your social media management strategy makes handling multiple accounts easy and time-saving for you. It should also take care of security and identity theft issues. These tools also help to manage your audience and followers. Some of the strategies to manage multiple accounts are:

  • Add your social media profiles into a single dashboard
  • Plan and schedule posts before time of release so that you can avoid last minute confusion; you can set a reminder as well
  • Manage your audience well; defragment them with separate lists so that you can track better
  • Track the reach of your content with shares, re-tweets and others in one place
  • Automate most of the tasks
  • Compare and contrast your states against a benchmark

So, if you have multiple social media accounts and finding it difficult to manage them, then it is time to adopt one or more social media management tool(s) to make the best of your social media presence.

Hey, thanks for the info. Now what?

If you need any help with content creation, we have tons of free resources to get you over the hump. Please subscribe to this blog to ensure that you never miss an article.

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