Category Archives: SEO Strategy

Advanced SEO Technique To Drive More Traffic To Website

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The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Advanced SEO techniques

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

Social Media will become more prominent:

Social Media like Facebook, Twiiter and others play an important role in digital marketing today. According to statistics, 76% of marketers use Social Media to support and boost their SEOs. Your content on social media increases your visibility and also ranks you higher in Search Engine Result Pages (SERPs). With the growing importance of social media, links to Facebook, Twitter, LinkedIn and others will make a website credible and likely to come up more in searches according to keywords or phrases.

Voice Search Integration:

Now-a-days, people are mostly multi-tasking for example, they might want to order dinner while driving or look up something, while working on a project. With better searches and multiple device availability, it becomes easier for consumers to reach you if you have voice search integrated for your website or business. Whether it is asking for directions or ordering a pizza, voice search is gaining popularity and become of the most important SEO tools in the near future.

Content aggregation is on the rise:

According to Digitalcurrent.com, 85% of Google search result consists of wiki, videos, images, social media, news and related things, which means that people are looking for sources, where all relevant information is available in one place. Hence, content aggregation is the need of the hour, where related data can be collected, collated, managed and shared. So, make sure your website also has a repository of such relevant and curated content from trusted sources so that viewership and credibility of your website increases.

Local SEO will gain importance:

This is growing trend and will catch up more in the recent years, according to Enterpreneur.com. Now-a-days, consumers are using their location to search for service providers, restaurants and other services near them. According to statistics, 50% of mobile visitors, who do local searches are likely to visit stores within a day and more than 60% of consumers have used information in local ads. 50% of mobile searches are done in the hope of finding a local service. So, a listing on the local pages is as important as your business coming up in the top Google searches. Your website and content needs to be local search engine optimized for it reach a bigger number of audience and better consumer engagement.

SEO is an important digital marketing trend that you need to adopt and adapt to the ever changing world of the Internet. So, to increase the traffic to your website, it is important they you give them relevant and important information that they want to read. Keyword search remains one of the most effective strategy, but other advanced techniques also need to be implemented.

So, make sure your strategies are targeted towards user intent and intelligible content for the target audience, so that they understand you and your business easily and reach you, effectively.

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5 Reasons Why PPC & SEO Are Better When Used Together

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PPC and SEO are two sides of the same coin. However, most of the time businesses consider them individually and a combined strategy is never implemented. There are many benefits for a combined SEO and PPC strategy than both done singular.

SEO

Search Engine Optimization is the act of improving the code, content and presence of a website to increase its chances of ranking well in popular search engines. By using SEO techniques organic search results are generated. Organic search results are the non-sponsored search results that display in the top ranking of a web search.

PPC

Pay Per Click is a way of marketing in which advertisers pay a fee each time one of their ads is clicked. It allows business owners to list their website in search engine by paying for sponsored advertising.

5 Reasons Why PPC & SEO Are Better When Used Together

Let’s have a look at some of the benefits of a combined PPC&SEO strategy.

Search Visibility

A combined SEO and PPC approach will give your business a better visibility. Top results on most Search Engine Result Pages (SERPs) are PPC ads. Along with a better SEO practice you can dominate the organic search results. Being on top of sponsored and organic search results would give your company an impression of an established firm. Having a paid and organic search listing has proven to increase the total web traffic and influence the customer to make a purchase.

Keyword Selection

Running SEO and PPC simultaneously generates double the amount of keyword data to analyse. This way you can get to know better which organic and PPC keywords are getting high conversions. PPC ads are a good way to optimize keyword strategy which can be used to refine keywords for the evolving SEO marketing technique.

Combat Negative PR

Businesses are prone to negative reviews and comments in online platforms. These can be combated effectively by targeting SEO and PPC for these negative keywordsand redirecting to compliance pages. PPC can be used effectively if your company is facing allegations on products or quality. In the recent past several companies have come up with paid campaigns to restore consumer faith and brand loyalty.

Social Media Analysis

Social media is the next gen market where companies are concentrating most of their sales pitches. Targeted ads provided by social media platforms like Facebook, YouTube and LinkedIncan be used to deliver custom ads to selected group of people. PPC ads like this can be targeted on specific users within specific area and age group. The information analysed this way can be used to build a better SEO strategy. This data from PPC ads will be helpful in discovering user preferences, search keywords and other useful information.

Organic Content Strategy

Strategies working for PPC can be used as a torch light to frame organic content strategies for SEO. By determining which PPC ads returns more conversions, you can create title tags, meta descriptions and content for the page you want to rank organically. PPC ads return test results very quickly and you come to know what works and what does not. On the contrary organically testing the same will take more time.

Combing PPC and SEO technique, your business could harvest the trust generated by organic search and boost sales and visibility in a faster period using the power of paid advertising. Both are complimentary and each have its own ups and down. Please refer to the infographic for a comparison between SEO and PPC techniques.

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Online Reputation Management – 7 key points for success

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The reputation of your brand is like the moto of your business. Reputation is an important factor for growth, brand development and sustainability of the business. Word of mouth has been an important tool for sales and marketing for ages and it still is. But, as we enter and thrive in the world of the Internet, businesses need to manage their image online as words over the web travels much faster. A tarnished reputation can be a grave crisis for any business.

Jeff Bezos, founder and CEO of Amazon once said, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6000 friends.” So, you can imagine the intensity of a bad reputation. Its impact on your business is unavoidable, and sometimes irreversible.

Online Reputation Management is managing your presence on the Internet, how your business looks when they search for it and how to manage reviews. It is how the positive content about you and your business comes up first and the negatives are pushed down below, so that Google searches give a positive image of your business. Research shows that 70% of people take action based on online reviews and 68% of people trust consumer reviews posted online.

As a matter of fact, you cannot control bad news and once its up online, it stays there forever. So, it is important to manage what goes online or how to change that in your favour and create good news. The following pointers will help you to make your Online Reputation Management program a success.

Know your customers:

As you are in the process of creating your online presence and build your reputation, get feedback from your customers. Know what is good with your business and what could be better. Talk and highlight about your positives so that customers can also testify. Keep a track of improvement areas and your plans of resolution so that you can proactively respond, if a review or comment comes up.

Voice out carefully:

Choose your words, actions and shares carefully on the Internet, especially on social media. So, it is important to have a social media policy in place. Check before you post or share something on your business page or blog, if is in-line with your business and if it is relevant and useful for readers. In case, you have a business blog, refrain from making it a sales pitch, rather share information, that motivates audience to reach you.

Know your employee experience:

Your employees are your greatest marketers, both offline and online. What they speak about you outside or how they present you matters a lot. So, know about their experiences about you, your business, the workplace before they share anything on the web. The social media policy will help you to keep a track of information. Knowing your employees is as important as knowing your customers.

Be transparent and consistent:

This is one of the most important things. You really do not have to disclose every bit of information, but ensure you are transparent and consistent in what you are disclosing. Be consistent with what you say online and follow it in your business soon. A transparent reputation makes your business look clean and customers appreciate the same.

Monitor your online presence:

While it is important to monitor your updates on the web, it is equally important to monitor what people say about you over the Internet. So, keep a track about references, shares, tags, etc. It is also a good practice to know about your competitors and what they are up to.

Be true and sincere:

Make sure the information you share online pertaining to you or the industry is true and valid. Seek information sincerely from customers and respond appropriately. Talk about your best practices, your story and experiences. Reveal relevant and true facts and figures so that people are assured of your authenticity and rapport.

Build your online reputation NOW:

The onus of building your reputation is on YOU. So, it is better you build your reputation before someone else builds it for you. Digital marketing and online presence is quite important in today’s age and you should leverage the widespread reach and accessibility to customer base over the Internet to the advantage of your business. So, if you are there online, make sure your brand, networks, followers and social engagements present a positive image of your business

While you know best what to write about your business and how to build your brand, do not ignore the negative comments, get into arguments or share your details in any response. Manage online reputation and brand building wisely and reap the benefits of positive publicity.

As Benjamin Franklin said, “It takes many good deeds to build a good reputation and only one bad one to lose it.”, make sure your Online Reputation Management strategy is fool proof to prevent any damages. A good online reputation is truly a boon for the business and takes it a long way ahead.

 

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