After doing all the market research, coming up with better keywords, placing a planned SEO strategy, optimizing links and expecting things to happen overnight and all that happens is a slight improvement in your page rank. You might end up in page 3 or 4 of the search engine result page (SERP) and then no further and this even takes months of work achieving.
SEO is a slow cook process and takes a little effort in bringing the desired results. This can be improved if you focus on avoiding some common SEO mistakes.
Keyword Stuffing and Non-Keyword-Focused Content
Keyword stuffing is the process of inserting too much keyword for the sake of adding keywords. Such policies will be red flagged by the search engines. Too much keyword in the content will also affect the quality of the content to the reader. Keywords are an important aspect in SEO strategies and should be focused and targeted to specific content for better results.
Another mistake with keywords is that, not focusing on any keyword or topic. If your content is not specific and touches too many topics, inserting relevant keywords should be an issue. When you try to optimize for multiple keywords from diverse services it will yield no results and raise red flags.
A broken link is a hyperlink in your content that points to a dead page which is either removed or not points to the intended location. Overtime sites accumulate broken links and these become natural as sites get older. However this is a great nuisance from the visitor perspective. You are clicking on a link with the notion of reading what is on the other end and gets a 404 error. Google downgrades rankings of such websites. Hence regular checks of links are needed to keep the links under the tracker.
Not Using Analytics
Generating traffic is one use of SEO. But generating massive amount of traffic without conversion is of no use. Tools like Google Analytics can be used to monitor which phrases yield better traffic and which phrases yield better conversion rates. Analysing the trends can enable the SEO specialist to target the specific phrases in the website that return better conversion. The highest traffic generating keyword may not be the highest converted one (a generic keyword can yield better traffic with less conversion). Using tools like analytics is helpful in finding that unique phrase which may yield better conversions.
Not Optimized for Local Search and Mobiles
Pages which are not optimized for mobile devices will not reap the benefits of SEO. Recently Google has a policy to check websites for its mobile compatibility. A mobile incompatible website may not be accepted properly by a search engine. In the present scenario most of the searches are starting from a mobile device and hence the website should be mobile compatible.
Similarly local searches should also be optimized for better visibility around target demographic. A local business with global keywords may not yield desired results. Local keywords, phone numbers and address should be optimized. Services like Google My Business should be considered important and the website, address and contact information should be properly updated.
Design and Errors
The above are the very basic prerequisites every SEO should take extra care of and along with the tried and tested SEO techniques.
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