Category Archives: Marketing Strategy

Engaging Customers Through Social Media – The Pros and Cons

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In any business, you need to create a brand image. However, the question is how can that be done effectively? Well, there is no systematic manual for building a brand image as every business is unique in its own way. Yet, to start with, you need a compact strategic planning for marketing to build a powerful brand image.

It’s true that technology has changed the archaic perception of building a brand image from traditional advertising to digital advertising. Social media marketing has emerged as the most cost-effective marketing strategy.

Nowadays, businesses focus on using social media marketing through Facebook, Twitter, Google+, etc., as these platforms enable them to directly interact with customers. After all, it’s the communication with the customers that helps the brand Read more

The 4 Most Cost Effective Marketing Tools

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Starting your own business? Have you formulated your marketing strategies well? Before that, you need to understand the concept of marketing.

What is Marketing?

Marketing is not selling. Selling essentially means persuading people to procure your products. Unlike selling, marketing aims at customer interaction. It focuses on developing your business around your preferred customers. For that, you need to interact with your patrons to get pivotal ideas on consumer behavior as well as demographics such as their locations, what products they would prefer and at what cost, their views about your competitors, etc.

Now the question is how do you do marketing in the most cost-effective way? Well, listed below are some very cost-effective Read more

Digital Media Vs Print Media: Which works better for you?

It’s true that we all love the smell of print that digital media is unable to capture! We simply enjoy visiting the bookstores and leafing through the pages of new magazines, while the virtual world is still working on fragrance. Well there are challenges and comfort zones. However, it remains a fact that digital world is the new buzz giving print media a run for its money.

Both

 

In fact, the one ritual which was sacrosanct with the x and y generation is slowly being taken over. Yes you guessed it right, our daily ritual of browsing through the morning newspaper while having our favorite cuppaas been steadily replaced by messages on whatsapp, facebook and twitter. We are now more used to browsing our mobile phones or social media sites to get all the latest updates rather than turning to page 3 or 8. Well, each medium has its unique advantages and patrons. Read more

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