In the current age of the superfast Internet and smart phones, the need for marketing a product no longer solely depends on traditional methods. The focus has shifted from using the old methods like distributing company pamphlets, hiring brand icons to market products on television commercials, newspapers, etc. Although these methods are still prevalent, it has been taken over by smarter techniques and technologies.
In order for a product to succeed in this competitive market, brand managers need to smartly but aggressively market their products over the web. The advertising team comprises of skilled IT savvy people who are aware of all the latest marketing techniques. The trends that would drive the future of marketing include: Read more
Are you thinking of starting your own freelance business? Freelancing is booming and also paying good returns. A study shows that most of the users on Freelance.com are Indians, and India is dominating the wave in the freelance business.
In fact, India is the number one freelance country on Freelancer.com. What’s more important is the fact that Indians are doing higher-end work, as the yield-per-hour is higher. According to oDesk.com, the business from India has been steadily growing over the years.
Nowadays, more and more people prefer freelancing due to the flexible nature of work. As a result, freelancers are a happier lot than they were when they were struggling with long hours at work. Most of them, in fact, are even capable of earning more than what they could earn from their full-time jobs.
However, the most difficult part is the first step – that is getting into freelancing. We came across some very successful freelancers and interviewed each one of them about how they started out. We are sharing with you some tricks that will help you start a freelance business. Read more
Do you have your own business? That’s great! Do you have an effective marketing strategy or are you on a tight budget and can’t afford marketing strategies? Well, small businesses or start-ups may not always have the budget to spend on marketing strategies.
However, that is not a major problem. In fact, the bigger problem is having no marketing strategy in place at all – that is because without a marketing plan, promoting any business is next to impossible. If you are working on a tight budget, you can plan your strategies that are very budget friendly. In this article, we are sharing some budget friendly marketing ideas that can help you build your business.