Who says we aren’t brand conscious? We live in an age where even tiny tots have their favorite brands, from clothes to shoes to toys even accessories, you name it and there is a brand. Come on, you can hardly blame the little cherubs! In fact, we all adore branded things, don’t we? Like the saying goes – “Brand or be branded.” We do get that “Oh! I’m so cool” feeling every time we step out in something that is envied by others. We love the adulation, it gives us a high! It’s the brand that does that, making the product that much more desirable. Business and marketing honchos work hard on creating a strong and positive insignia that would help them stand out in this highly competitive market. One could have hardly missed the first war in e-commerce history – Snapdeal’s routine offer Vs Flipkart’s big billion offer. Who can forget the Coca-Cola ads that are always so mushy? It’s called branding and creating value for the brand!