Author Archives: MediaLabs

Brands and Brand Managers in Virtual Worlds

Who says we aren’t brand conscious? We live in an age where even tiny tots have their favorite brands, from clothes to shoes to toys even accessories, you name it and there is a brand. Come on, you can hardly blame the little cherubs! In fact, we all adore branded things, don’t we? Like the saying goes – “Brand or be branded.” We do get that “Oh! I’m so cool” feeling every time we step out in something that is envied by others. We love the adulation, it gives us a high! It’s the brand that does that, making the product that much more desirable. Business and marketing honchos work hard on creating a strong and positive insignia that would help them stand out in this highly competitive market. One could have hardly missed the first war in e-commerce history – Snapdeal’s routine offer Vs Flipkart’s big billion offer. Who can forget the Coca-Cola ads that are always so mushy? It’s called branding and creating value for the brand!

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10 Reasons Why Your Business Blogs Suck

You have been blogging for your company for a while now, but the effort is not going anywhere. You have little traffic, and other than the time you replied to your own post, you’ve never gotten a single comment. You feel betrayed for buying into all the hype about blogging and social media and are convinced that it’s all a bunch of overblown crap.

When used right, blogging is a fantastic way to bring in new leads, boost your SEO, keep existing customers loyal, build a reputation in your field, and more. But used badly, it’s just a waste of time – for you, and for your readers (if you have any).

Here are the eight most common reasons why business blogs suck. Do any of them apply to yours? Read more

Revival of the Dot-Com Era and the New Bubble 2.0

dotcom bubble_MediaLabs

The internet era reached a pinnacle in 1997 and continued till 2000, which was fueled by the accelerating Information Technology (IT) industry. To cash in on huge profits, entrepreneurs invested in any sort of dot-com businesses by simply adding an “e” prefix or “.com” to their names. They aimed at a ‘growth over profit’ policy, assuming that once they built their customer base, their profits would swell creating the dot-com bubble. Their goal was to “get big fast” and instead of working towards creating a plausible business plan, they increased the stock prices. The value of the equity markets increased exponentially as investors made huge investments largely on the basis of inflated stock prices.

However, the growth of the tech companies proved to be illusionary and many legal cases were filed against them for practicing unscrupulous business ethics. The stock market slumped when the verdicts went against these companies. Unable to bear the financial losses, many companies declared bankruptcy – Pets.com, Broadband Sports, Boo.com, eToys.com, Read more

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