6 Best Lessons To Learn From Top Bloggers
Are you thinking of starting to blog for your brand? That’s a great idea! Have you done your research on how to get started? If you haven’t then you might want to start doing it from today. It’s best to collect as much information as you can before you start blogging. It will give you valuable insights and an assurance that you are following the best strategy for blogging. It will also help you as to how and why you should be blogging if you want brand recognition.
Before deciding to blog, we at MediaLabs, carried out an extensive research. We followed some of the top bloggers to get a few ideas on blogging from a different perspective, a perspective from the most experienced bloggers. In this blog, we would like to share what we learnt (we call them secrets!) from the best bloggers in the industry.
Lesson 1: Don’t Race For Profit
Nowadays, blogging has taken center stage and budding bloggers are on the rise. But some are blogging only considering the monetary gains. Blogging is not about instant recognition or easy profits. Advertising your brand in your blogs is great, but going overboard will only drive away people. A wrong strategy will take you absolutely nowhere. So how can you avoid this problem?
You need to keep the monetization strategy on hold unless and until you get some loyal followers to your blog posts. Once you get people who are truly interested in your posts, you can turn them to leads later on. It’s like a long-term investment plan that takes time for getting returns.
Lesson 2: Blog About Your Passion
Blogging on something you are not at all familiar with is really hard. Jeff Goins says, “Blogging isn’t about picking a topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.”
And how can you find the right voice? By blogging about something you really enjoy. Talking about something you are passionate about is the essence of blogging, but sometimes it gets sidelined. Blogging about your passion creates unique blog posts that carry your signature style.
Lesson 3: Work Towards Improved Engine Optimization
What happens when you are in doubt and need your questions answered instantly? You Google it, right? And when you Google any particular topic, you get search results with a number of pages. Why is it so? It’s because the pages that rank higher get indexed on the first page of the search result.
There are several techniques to get higher ranks with search engines like Google, Bing, Yahoo, etc. There are many things you will need to learn about Search Engine Optimization. It might confuse you; however, you need to learn to index and better rank your blog posts and websites.
Lesson 4: Select A Particular Domain
You cannot be a Jack of all Trades and Master of None. Blogging on multiple topics is not a very good idea. Do you know why? It’s because once you get a loyal set of followers for your blog posts, you cannot afford to mislead them by throwing various topics at them. They might lose interest in the long run.
So, if you blog on fashion, then stick to that and don’t try to shift focus on any other industry. The random traffic that you attracted with your myriad blog topics will not stay on your website for too long. If you want to have loyal followers, stay true to your niche.
Lesson 5: Connect With Your Viewers
This is in fact the best tip we gathered so far. Unless and until you connect with your viewers, you can’t improve yourself. Listen to the feedback and suggestions your readers send you. You will be able to get an idea of what and how they want it. If you respond to the personal message of the readers, there will be a personal connection with them.
It gives an impression that there is an active webmaster out there that truly cares about his followers. It will help you to grow as a blogger.
Lesson 6: Be The Best
How can you be the best in your industry? Certainly, by creating great blog posts. The information in your blogs will be able to pull readers and thereby create awareness. If viewers find the blog helpful, they would share it on social media platforms, helping you to promote your brand.
It’s good to take blogging seriously if you really want to be a blogger. But do take some time to actually work on your blog posts. Creating anything takes its own time and blogging is no different.
Now having decided that you want to be a blogger, why waste time? Put your thoughts into words and start creating insightful blog posts, but remember success will not come until you start putting in the much-needed effort.
Need any help with your content strategy? Help is just one step away. MediaLabs pioneers in Content Strategy and SEO Strategy as well. Write to us at email@example.com or visit our website www.medialabs.in to know more. Follow us on LinkedIn, Google+, Twitter and Facebook to stay updated.
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