Monthly Archives: March 2015

The Do’s and Don’ts of Social Media for Business

Social media, if used properly, can be a dream; however, if used otherwise, can be your worst nightmare. And if you represent a brand, then you need to be doubly aware and alert. If you are not using it in the right way, it might just prove to be a huge loss of both time and money spent on it. True, there are no hard and fast rules to it. In fact, when business houses first recognized the potential of social media in marketing, they started using it randomly. So, the strategy entirely consisted of a trial and error method, to see what works where, and then to take it further from there in order to succeed.

 

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But what about social media today? Are we still blindly feeling our way around? The answer is “No.” Now, we have in fact overcome the obstacles and are aware of the basic etiquettes of social media, isn’t it? However, with the constant evolution and growth, some business houses find it tough to follow the right etiquettes. The more they promote their brand in social media, the more they fall prey to committing some of the worst mistakes. So, here are 10 do’s and don’ts that businesses, irrespective of their sizes, need to follow. Are you aware of them? Read more

How Social Media Optimization Influences your SEO Strategy

We are all hooked onto social media these days. Some of us have accounts on all the social platforms, be it LinkedIn, Facebook, Twitter, Google+, Pinterest and the list goes on! Posting our thoughts, uploading pictures, following groups or people, interacting and connecting with the right kind of populace is the basis of social networking. No doubt we may know a lot about social media or might profess to know about it, but how many of us truly know anything about social media optimization? Social Media Optimization (SMO) is basically using social media for publicity to generate brand awareness. So, if you have your own brand, then you can bank on these social platforms to promote your product and get noticed.

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SMO generates significant traffic at absolutely no cost. Moreover, search engines like Google, Bing and Yahoo are using social media data to improve their ranking data. In fact, Google and Bing acknowledged that they use Likes, +1’s, Tweets and Shares to better rank content. As a result, the web pages with more social recommendations get more traffic and rank better. So, how exactly does Social Media Optimization (SMO) influence Search Engine Optimization (SEO)?

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How Does Blogging Boost Search Engine Optimization?

Do you know the attention span of us human beings? It’s just 8 seconds! Yes, we humans just can’t seem to stick to any one thing for too long. We tend to move away from things the minute we realize we are getting stuck or going nowhere! What is 8 seconds? And what’s even harder is the fact that if we want our web page to perform well, we need to grab the attention of the reader within those 8 seconds, which is not all that much. So, we are all in this rat race, working very hard to rank our web page higher in search engine tools, spending a hell of a lot of time getting to know the secrets of SEO.

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Well, there might be one thing that will help you in that regard. BLOGGING. You may have plenty of reasons to blog that might include establishing yourself as a pro, asserting your integrity, spreading your brand awareness, sharing your company news, so on and so forth. But don’t forget that all these help in boosting SEO.

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