Hashtags!! The term was first used in a blog post by Stowe Boyd in a way that meant “Hash tags = Twitter Groupings.” The world went crazy since its inception on Twitter in 2009. What was just a pound sign earlier came into the spotlight out of nowhere. It has now unquestionably and steadfastly gained importance on other social media platforms too like Facebook, Google+, Instagram, Tumblr, Pinterest, etc. Hashtags provide a unique way of grouping messages on these platforms and one can search for any conversation or message by just looking for relevant hashtags and joining in. Hashtags are like keywords that can add additional text or metadata to any context and are now in fact a powerful digital marketing tool.
In the microblogging community, hashtags categorize all the messages under one thread to get targeted traffic instead of rummaging through loads and loads of tweets, messages and comments. Digital marketers extensively use hashtags to improve brand awareness and online reputation. The question though is how to master the art of using the right hashtags to track them efficiently? Well, all you need to know is the best hashtag tools that will keep you always on the right track. Are you using any of them?