There was a time when the lowly number (#) symbol was vaguely used and its presence was rather teeny-weeny unlike some of the other more dominating ones. People only used it may be in reference to numbers. But things have changed, like a Cinderella story overnight, for this once upon a time lesser-known symbol. It has indeed shot to fame with it being used or may be overused in today’s scenario. In the social world, it has ceased to be just a number sign anymore. It’s now a hashtag, something of utmost importance, something that has created waves like a style statement and is predominant everywhere!
Hashtags are basically words or phrases with a prefix “#’. You can find content related to specific topics by just using the hash symbol. Hashtags are related to core keywords and therefore play an important role in search engine optimization (SEO) of content as well as websites. Hashtags with the right keywords ensure long-term drive of relevant traffic to your website.
If you think you are doing everything you can for your company and you don’t need branding, then you are sadly mistaken! You definitely need branding. It is not a choice but a necessity. It’s your identity that will help you stand out in the crowd and will set you apart by attracting and retaining loyal customers. You need to work hard on your branding that communicates effectively with your clients. However, you should not vaguely translate something to come up with a name or a logo for your business that makes no sense at all. Here are five branding mistakes that you can and must avoid at any cost. Check them out before it’s too late!
Are you an avid blogger? Do you use hashtags on micro-blogging and social networking sites? If the answer is still ‘nay’ then you need to start using them right away. The hashtag has exploded and the symbol itself has been redefined; a phenomenon that has gained widespread acceptance with more and more people incorporating hashtags in their messages to give it that extra spark.